![]() Brandmark logos are popular with companies of all sizes and in all industries because images are often more memorable than words or letters. Brandmark Logo DesignĪ brandmark logo uses an icon or symbol with or without the company or brand name. Also, make sure the initials look good together and can’t be misread or misinterpreted. You might need to invest additional time and money into educating consumers about what your company does or brand offers if you choose to use a lettermark logo design, because it might not be as clear as your complete company or brand name is. If you’re thinking of creating a logo as a lettermark, make sure the initials in the logo are a better representation of your company or brand than the full name is. The Associated Press logo is a good example. Lettermark logos are very popular in rebranding campaigns for companies with names that have been shortened to acronyms over the years. For example, a company might use its initials in a unique design as its logo. Wordmark logo designs can also be used when a well-known company or brand is rebranding with a new logo and brand identity.Ī lettermark logo uses text to create a unique typographic mark. That font was used in the company’s logo design and was an integral part of its brand identity.Ĭreating a logo as a wordmark is a good choice for companies and brands with names that clearly communicate what the company or brand offers to consumers since there is no icon included with the logo to give any additional insight into what the company does or the brand promises. For example, for many years, the AT&T corporate typeface was AT&T Garamond, which was a tweaked version of the popular Garamond font. The text could be designed using a custom font or a tweaked familiar font. The Three Main Types of Logo Design Wordmark Logo DesignĪ wordmark logo is made up of text (typically the brand or business name) in a specific font. Here are some easy-to-understand explanations to help you. Will your logo design be a wordmark, a lettermark, a brand mark, or a combination of these design choices? Before you can make that decision, you need to know what each of these logo design terms mean. When you’re creating a logo to represent your brand or business, you need to make a very important decision up front. Creating a Logo – Wordmark, Lettermark, or Brandmark? If you prefer the original blogpost, you'll find it here. It thought it might be useful to you and like to make sure it stays available in case Logogarden ceases to excist. The following blogpost appeared on, on Maand was written by Tom Feary. But I certainly can understand that sometimes its perfectly fine to buy a 'fast food' logo at online services like Logogarden. Which, in a way is the opposite of letting a professional logo designer be creative with your business and after a week or two coming up with a truly unique identity. Advertising with the payoff 'LogoGarden’s free logo generator makes it as easy as 1-2-3'. this morning I came across this nice blogpost by explaining the difference between the English terms 'Wordmark', 'Lettermark' or 'Brandmark'. Writing in English is just a little bit more difficult and slow but luckily there are a lot of good blogposts out there that I can refer too. E.g. If you need further help, GB logo design in the UK is always here to help you choose and design the perfect logo design to your satisfaction.As a Dutch Freelance Designer my native language is Dutch. With these questions, you will be able to choose the perfect type of logo design for your business. Are you going to use your logo design for various platforms? Is your business name distinct and recognizable from your competitors?ĥ. Does your business name contain no more than two words?Ĥ. ![]() ![]() On the other hand, if the answers to the given below questions are positive, then wordmark logo design is perfect for your business.Ģ. If the answer to most of these questions is positive, then a monogram logo design is the best for you. Will abbreviation make sense if you use it in your logo design? Will you use your logo design on various platforms as convenient as you feel?Ħ. Is your business name quite complicated?ĥ. Is your business located physically in your locality or the industry you are working in?Ĥ. Does your business name consist of more than three words?ģ. Does your business name have more than two-word names?Ģ. If your business has the following you can go for a monogram logo design:ġ. You can use this type of logo to create customized typography to establish your brand.īut how will you know which type of logo design is perfect for your name? We can help you with that too. This type of logo design is often classified as timeless, especially if the type is very well designed. A wordmark logo design is basically a typeface-based logo design that only focuses on the business name. If your business name is very simple and quite short, this logo design is perfect for you.
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